They must think we're stupid. By "they" I'm referring to the creators of a magazine ad that features a very popular children's fish-shaped snack. Gold in color.
Here's the gist of the ad.
"And that's only natural."
"These (trademark name) crackers are natural."
"Baked with REAL INGREDIENTS" (emphasis mine)
I am very, very pleased that they are baked with "real ingredients". It's good to know that when I offer them to my toddler great-grandson that he will not be eating imaginary food baked with imaginary ingredients. No, sirree, he'll be eating "real food" baked with "real ingredients".
Folks, it's like this. EVERY ingredient is REAL. If it weren't REAL, it wouldn't be included in the list of ingredients in that tiny print at the bottom of the side panel of the box. If it is an IMAGINARY ingredient, it doesn't have to be listed.
I could add "Get Real!", but I've probably already carried this far enough.
She said with a silly grin.